London based graphic designer.
Brand Identity | Student Project

PRFCT

Brand Identity | Student Project

Brand Identity | Student Project

PRFCT is a cosmetic brand challenging the beauty standards of the industry full of unrealistic expectations. The brand stands for embracing imperfections which make us unique. The concept is based on the definition of imperfection as something characterised by a defect. This was applied across the brand in the form of irregular shapes challenging the ideal type.

wall_poster.jpg
prfct_web.jpg
hand_card.jpg
boxes_final2.jpg
delivery.jpg
front_brochure.jpg
brochures.jpg
SILL_02_SUN3828.jpg
tablet-landscape-light.jpg
vr_web2.jpg